10 Best Content Marketing Tools for WordPress
When it comes to building websites for content marketing, WordPress indeed is a perfect marketing tool. However, when it comes to a great website, you need to have a cocktail of many other tools.
If you are a content marketer, then you must have some of these tools for your website, that every successful marketer, blogger, and business owner is using.
These tools are none other than some great WordPress plugins that can be easily installed to the core your WordPress files that enable to add specifications to your website.
So, here’s a list of best content marketing tools and plugins for WordPress you definitely should know of
1. Guteblock- Blocks Plugin
In order to have a good business site for content marketing, you must have an efficient website building tool such as a WordPress plugin.
Since the launch of WordPress 5.4, the blocks changed the content management system radically. Several Gutenberg block plugins came in to enhance WordPress functionalities.
Guteblock is a beautiful collection of blocks that helps you build stunning websites effortlessly. It offers a set of useful yet simple blocks to ensure compatibility with the new editor. You can use the drag and drop functionality of Gutenberg to build an amazing website and customize it using Guteblock.
Guteblock has got all the essential custom high-quality blocks to Gutenberg’s arsenal that enables to build a perfect website and landing page of your style and requirements.
The Guteblock’s underlying code is being modified regularly to improve the blocks. It offers the following amazing collection of block:
- · Team Members
- · Testimonials
- · Post Grid
- · Number Box
- · Dropcap
- · Container
- · Separator
2. WP Forms: Contact Form Plugin
A contact form is an efficient content marketing tool, in the sense that it helps generate more leads.
When it comes to building forms, WordPress is not much fun. A plugin, like WP Forms, can help you build smarter forms and easily embed your forms in blog posts, pages, sidebar widgets, footer, etc.
WP Forms is a contact form plugin that allows building contact forms, online surveys, donation forms, order forms and other WordPress forms in just a few moments. You can start with pre-built form templates to save even more time.
The plugin is easy to use and you can easily customize to adapt it to your needs. Besides, it allows creating amazing forms in just a few minutes without writing any code.
It comes with tons of hooks and filters for developers to extend and create custom functionality. Besides, it also has full translation and localization support via the WP forms text-domain.
WP Forms is also very responsive, meaning it works on mobile, tablets & desktop.
3. OptinMonster lead generation software
OptinMonster is an awesome plugin that aids content marketing as it helps reduce shopping cart abandonment, grow your email list or increase conversions.
It enables to capture email addresses, advertise a discount or convince people to continue the checkout process.
You can either choose a pre-built template designed for maximum conversions or start from scratch with a blank canvas. You can choose from multiple form types such as popups, floating bars, full-screen overlays, slide-ins etc. It offers various powerful conversion tools at your fingertips.
The interface is a drag-and-drop interface, so it is easy to figure out how to navigate around the platform.
The forms are high-converting opt-in forms and this allows webmasters to collect email addresses and later use those in the digital marketing campaigns. You can also get an insight into the analytics that matters. It also redirects visitors to the most popular pages on a website. Besides, you can also allow pop-ups that include your branding as opposed to the OptinMonster logo.
4. OneSignal -Push Notification Plugin
Today, people use handy mobile phones more and notifications are the primary traffic source for most mobile apps. Push notifications are one of the most efficient content marketing tool. So even after the customer leaves your website, you can keep them engaged using the push notifications that are delivered instantly.
One Signal is a free plugin for push notifications service for powering mobile push, web push, email, and in-app messages. It just takes 15 minutes to set up and it is the best way to connect with your customers using personalized messages. You can use the drag and drop composer to design mails. You can view delivery and confirmation performance for every mail and you can also compare message performance. The A/B testing where you can compare message performance and automatically send the best is also possible.
You can also check out how to enable push notifications on your website using OneSignal.
5. Social Warfare-WordPress Social Sharing Plugin
Social Warfare, the social proof plugin is another must-have content marketing tool plugin. It is a great strategy that can be used in websites to increase the conversion rate. Social proof plugins can enable you to generate more leads by moving your visitors into action. It can also enable to increase sales with the power of social proof.
Social warfare is such a plugin curated by a group of social media marketing experts and world-class developers. It offers attractive share buttons, both static and floating. The plugin is compatible with WordPress version 4.5.0 or higher and PHP version 5.6 or higher.
The plugin’s Pro-version offers attractive features. With the Pro license, you can access Reddit, Tumblr, Yummly, WhatsApp, Hacker News and much more.
You can proudly display how many times your content has been shared. You can also click to tweet quotes, thereby increasing the average number of tweets per article dramatically.
6. Wp-Smush it- Image compressor plugin
Next issue seen in websites is due to slow loading. If your website is a sluggish slow loading one, your visitors are bound to get irritated and leave halfway. When it comes to content marketing, a slow website is the biggest challenge.
You can do many things to increase the website speeds without compromising on the quality.
Uploading very large images and videos are the major contributors that slow your website down. To solve this issue, you can simply reduce the image size, using an image compressor plugin.
Wp Smush is a plugin that can enable you to turn on lazy load, resize, compress and improve your data without affecting image quality. It allows you to optimize up to 50 images in one click. You can set the dimensions of the image that will scale down as they are being compressed.
It also allows to quickly locate images that are slowing down your site and also optimize images even if they are not located in the media library. The best part is that it has Gutenberg block integration directly in image blocks.
7. WordFence-Security plugin
Every business owns valuable assets that are vital and must be protected. The hackers are after these and it must hence be first ensured that the WordPress site is protected. A security plugin can save these vulnerable websites and can avoid a lot of damage.
Wordfence is a security plugin that manages all of the critical site security issues. It includes an endpoint firewall and malware scanner that was built from the ground up to protect WordPress.
This WordPress Firewall is built and maintained by a large team focused on 100% on WordPress security. It efficiently identifies and blocks malicious traffic.
It does not break encryption, cannot be bypassed and cannot leak data. Integrated malware scanner blocks scanner checks core files, themes and plugins for malware, SEO spam, malicious code or content.
Besides it also repairs files that have changed by overwriting them with a pristine, original version. You can also delete any files that don’t belong easily within the Wordfence interface.
The Pro or Premium version offers more features, although a free version may be all you need.
8. Yoast-SEO WordPress Plugin
Yoast SEO is one of the most complete WordPress SEO plugin. It is used by millions of websites worldwide to rank higher in search engines. This WordPress SEO plugin helps you with your search engine optimization.
Yoast SEO allows you to template the ‘Title’ and ‘Meta description ‘perfectly for better branding and consistent snippets in the search results.
It also offers the most advanced XML sitemaps functionality at the push of a button. You can exercise full control over your site’s breadcrumbs
You can choose your keywords where it displays the keyword density. Besides you also get useful internal linking suggestions while you write. There is also a premium version available for enhanced SEO features.
9. Broken Link Checker
Checking broken links is a vital step for content marketing. A broken link checker is an essential and highly configurable plugin that will monitor your website for checking broken links and let you know if any are found. It is useful for monitoring links in your posts, pages, comments, and custom fields.
It detects links that don’t work, missing images and redirects. It notifies you by an email or notification will also appear in the “Broken Link Checker” widget on the Dashboard. You can search and filter links by URL, anchor text and so on. Links can be edited directly from the plugin’s page, without manually updating each post.
Depending on the size of your site this can take from a few minutes up to an hour or more. Overall, is a really handy content marketing tool for use.
10. WP super cache- Caching plugin
WP- Super is a plugin that generates static Html files from your dynamic WordPress blog instead of the comparatively heavier and more expensive WordPress PHP scripts.
The best part is that one cached file can be served thousands of times.
It will be possible to serve custom cached files to other visitors based on their visit. If they are logged in or have left comments those details will be displayed and cached for them.
The plugin basically uses three ways to serve the purpose.
The fastest method is by using Apache mod_rewrite to serve “supercached” static Html files. This completely bypasses PHP and is extremely quick.
Next, the plugin will serve a “supercached” file if it exists and it’s almost as fast as the mod_rewrite method. It’s easier to configure as the .htaccess file doesn’t need to be changed.
Another method is WP-Cache caching, that is mainly used to cache pages for known users, URLs with parameters and feeds. It’s the most flexible caching method but slightly slower. WP-Cache caching will also cache visits by unknown users if supercaching is disabled.
So what do you think of our list of the best content marketing tool and WordPress plugins? We hope you are ready to give these plugins a try because they are worth it!
