Top Features in WooCommerce to Boost Productivity

WooCommerce is the most favourite ecommerce platform for entrepreneurs worldwide. This open-source ecommerce solution gives you the power to sell anything with your WordPress website. 

Its simplicity, user-friendliness, intuitive interface and interesting features have made everyone love the plugin for their online stores.

To be successful on the WooCommerce platform, you must utilize your resources to the best. 

It is easy to get an influx of visitors to your site but whether they make a purchase is critical to the store. It is important that you convince visitors to make bigger purchases every time they visit your website. So how to achieve that? To maintain the productivity of your site, you must have efficient planning. 

You can also choose a bunch of suitable plugins to enhance the Woocommerce experience. Finding the right plugins to keep your WooCommerce site running is yet another factor. So, let’s have a glance at some of the customer engaging productive features of a WooCommerce website and some plugins that are worth trying.

Providing Discount offers 

Providing a discount of 30% to 40% for the customer is a smart move that can get the customers interested in products. WooCommerce itself provides an option to create basic discounts. All you must do is to specify the original price and sale price of a product on your website. The sale price shows up highlighted in the place of regular price where the latter is seen struck out. This is quite an attraction for the visitors who in most cases eventually convert.

Follow up emails and upselling

There’s no doubt that email marketing is one of the most effective ways to reach your customers. A thank you mail, or a follow-up mail helps to keep in touch with the customers while increasing the chance to generate more sales. 

Upselling is another perfect technique to boost sales. in WooComerce. It persuades the customer to buy an expensive version of a product and thus helps increase the average order value. The customers are more likely to buy a product.

Besides providing options for version upgrade, some of the popular examples of upselling are suggesting for product protection, increased customization features, extended service period etc.

WooCommerce itself provides a follow-ups plugin for the feature that cost around $99.

Plugins for email marketing

Emails are vital components of a successful WooCommerce store. The various emails like welcome mail, new order email, order cancellation email and much more help to connect with the customers the email marketing.

Emails enable to prove the right information in the right time that can even nudge the customers towards a purchase.

We can integrate email subscriptions on the website, we can use these details for marketing.

Some of the popular email marketing services include Mailchimp and Constant Contact. 

Abandoned cart

When it comes to virtual shopping, abandonment is quite common. There are lots of customers who leave in between checkouts and while trying to purchase products but. With the average rate being 67.91%, you may lose sales if you aren’t proactive.

The abandoned cart plugins provide the best opportunity to get those customers back. 

The plugin automatically sends mails using the mail templates at specified times to recover the abandoned carts. You can set up any number of sending follow up emails using various mail templates. If the buyer doesn’t respond then you can send a follow-up mail. You can also send them a coupon code, depending on the response.of the buyer. The plugin also enables to track the buyer purchase using cookies. Eventually, the buyers are tempted to make the purchase.

Coupons

Coupons are a great way to increase sales. They lure customers with appealing discounts and offers. The coupons make the customers end up buying the product.

The WooCommerce plugin itself provides the option to add and manage coupons. You can add a new coupon, generate coupon code and also get coupon limits.

Testimonials

The customer reviews play a critical role when it comes to buying a product. The best customer testimonial is one of the main factors that attract users to buy our product and service. The testimonials they exhibit the features your company, product or service offers, as well as what your customers have to say about your business. The testimonials help build trust among the users and it acts as social proof of your website.

Thus, showcasing testimonials on your site is of a matter of prime importance.

Website design

The layout of a website is a key factor that can keep customers engaged on your website. A faster loading website with a clean simple layout is loved by all. Too complex or slow loading websites can make the customers lose interest and leave the site soon.

You can enhance the website layout using some modern plugins such as Guteblock. High-quality images, videos and better user-friendly interface can make the user stay for long on our website.

So, these were some of the must-have features in your WooCommerce store that can help you boost productivity. Also, find out what’s in store with the WooCommerce release 4.0.