A Complete Guide to Branding Your WordPress Website

WordPress is a powerful tool that lets you build great websites. You can build an awesome website for an online business without any technical expertise or even a large budget.

Due to the ease, availability and cost-effectiveness, people have built a countless number of websites depending on the WordPress platform.

So, if you are planning to build a website and thinking of branding your WordPress website, you must not forget that you’ll be attempting the target audience’s attention while competing with the scores of other websites. This is where the power of branding becomes significant.

Branding your WordPress website is very essential to create a mark and stand out from the crowd. A brand is something that identifies your website or business as different from others. The success and failure of your website depend mostly on the greatness of the brand you have.

Branding makes you unique, and it’s this uniqueness that makes visitors connect with you and become loyal followers or customers.

So, if you are planning to brand your WordPress website, here are the most essential steps to you should keep in mind and follow. Check them out.

Research before you start

 A great deal of research needs to be done before creating your website and most importantly, branding. First of all, you must know your target audience for whom you are creating your website.

Great attention to details should be paid like the determining need of the audience, their value, how you can serve your audience etc. before developing a brand. You must have a detailed picture of your audience to provide them with a brand they can connect with.

Once this has been done, you can proceed with the process of website building and website branding.

Choose the right brand and domain name

Every brand has its identity- the brand name. You have the freedom to choose your brand name, however, it is recommended that you choose your brand name while keeping the target audience in mind.

The right name is perfect to connect with the right audience. Any mistake in choosing the name, people may find it repulsive. The brand name should be such that it gives an idea about the website. 

Another significant factor is to make sure that the name of your website and the domain name are matching. You must always check the availability of a domain before making any decision.         

Pick a suitable WordPress theme

Now next comes the most important part- choosing the apt theme for your website. A WordPress theme is the very backbone of your website’s branding. It helps build a complete final package of your website you will be presenting to the audience. 

You must always choose a WordPress theme that best represents the type of website you need and suits all its requirements. There are themes specifically created for different types of content such as shops, blogs, portfolios, news, directories, corporate business, etc. so there will be something to suit.

If you are planning to build a food-related website then you must choose one of the best food WordPress theme. Similarly, if you need a blog website you must choose a WordPress theme for Blogs, Magazines or News etc.

There are thousands of free themes available from the WordPress Directory and countless premium themes available too. However, it is always recommended to use premium themes as it offers plenty of customization features and it is backed up with amazing support. 

Choose colours wisely

The colours you choose for your website can have a huge impact on how successful your website is. The colours have a profound psychological influence on a person’s decision making and can trigger strong emotional responses. Just, for instance, the colour red is often associated with a strong sense of urgency. So, most of the website owners find it most suitable and effective colour for their Call to Action buttons. 

The colours chosen must be suitable for the content you are publishing. The audience must be able to associate with them. You must select a theme that that lets you use those colours.

Moreover, it must be kept in mind that the colours you choose for your WordPress website will be the same colours used for every aspect of your brand; this includes your social media channels or any offline marketing you do. So it is very important to choose them with care.

Use images that fit your brand’s style

The images you choose must not only comply with overall website design but it also goes a long way to give your brand its identity. You can choose graphic images or even use photographs depending on your brand’s suitability. The colour and image themes must also be chosen with care.

The About Us page

The About us page must be able to give the reader a clear idea about what the website is, what are its aims and visions. It must speak out the values that must resonate with the target audience. A reader who shares the same values as you is more likely to stay loyal to your website. The values help to connect and the audience will identify with your brand.

Favicon/logo

What do all of these big-name brands have in common? Their unique logo and it is all that matters. Similarly, your logo matters too and it can make all the difference in how audiences connect with your brand. 

Just as a logo is to brand, so does favicons to the website. 

A favicon is a small, iconic image associated with a website or web page. They are important identity icons that represent a website on the Address bar, Browser tabs, Browser history, Bookmark bar and even in the Favorites toolbar.

A favicon is a small, iconic image associated with a Website or Webpage. Favicons are significant identity icons which appear in the tabs of a web browser, browser history or address bar when you land on a website. 

The favicons help identify your website from others and have become an essential part of website branding over the last few years. It also makes your website look a lot more professional. It also makes it easier for readers to identify your website when there are more than one tab open. Favicons need to be square and easily recognisable as your brand. The logo of a website can be used or even an initial letter in a background of brand colours. Most WordPress themes will enable you to upload a favicon to use on your website. You can also check out the tutorial on how to create perfect favicons and how to add favicons using HTML.

Conclusion

Great branding can do wonders for a WordPress website. Branding can enable the audience to connect with the right audience. You can also choose a perfect branding platform for yourself to achieve maximum results. We hope our branding ideas will help you achieve the best results for your brand and WordPress website.